Privacy Policy

ByZXI Privacy & Data Policy

Last updated: 13 September 2026

This Privacy & Data Policy explains how ByZXI (“ByZXI”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you use our website, sign up to our newsletter, book or attend a basketball session, participate in our community, contact us, or otherwise interact with us.

Our website is: https://www.byzxi.co.uk

1. Who we are

The organisation responsible for your personal data is:

Legal name: ByZXI LTD
Trading name: ByZXI
Registered address: WC2H 9JQ
Company number: 16887267
Email: info@byzxi.co.uk

For data protection purposes, we are the “data controller” of the personal information described in this policy.

If you have any questions about how we use your personal data, please contact us using the details above.

2. What personal information we collect

Depending on how you interact with ByZXI, we may collect:

Your name.
Email address.
Telephone/mobile number.
Information relating to your bookings and participation in ByZXI sessions or events.
Payment and transaction information where you purchase a session, event or other service. We generally do not need to store your full payment card details ourselves.
Information you provide when contacting us.
Your newsletter and marketing preferences.
Information about how you interact with our emails, website and communications.
Photographs, video or other content where applicable and where we have an appropriate basis to use it.
Technical information such as IP address, browser type, device information and website usage information where collected through cookies or similar technologies.
Any other information you voluntarily provide to us.

Please do not provide us with sensitive personal information unless we specifically ask for it and explain why it is required.

3. How we use your information

We may use your personal information to:

Process and manage bookings.
Provide basketball sessions, events, tournaments and related services.
Communicate with you about bookings, cancellations, venue changes, session information and other service-related matters.
Respond to enquiries and customer support requests.
Send our newsletter where you have subscribed or where we otherwise have a lawful basis to do so.
Send information about ByZXI sessions, events, tournaments, community activities, offers and other relevant services where permitted by law.
Manage our relationship with players, customers and members of our community.
Process payments and maintain appropriate business records.
Improve our website, sessions, events and customer experience.
Protect the security of our website, services, venues and users.
Prevent fraud, misuse or other unlawful activity.
Comply with legal and regulatory obligations.

4. Newsletter and marketing

If you choose to subscribe to the ByZXI newsletter, we may use your email address to send you updates about ByZXI, including basketball sessions, events, tournaments, community activities, news and relevant offers.

Where required by law, we will only send marketing emails where you have provided valid consent or another lawful basis applies.

Where consent is used, you should be given a clear and separate opportunity to opt in to marketing. Consent should not be assumed simply because someone has provided their email address or agreed to this Privacy Policy.

You can unsubscribe from marketing emails at any time by:

Clicking the unsubscribe link included in our marketing emails; or
Contacting us at info@byzxi.co.uk.

We will respect your marketing preferences and will not deliberately continue sending marketing emails after you have opted out, except where another lawful communication is necessary.

5. Our lawful bases for processing

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract: where processing is necessary to provide a service you have requested, such as processing a booking.

Consent: where you have actively agreed to a particular use of your personal information, such as receiving certain marketing communications.

Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Legal obligation: where we need to process information to comply with a legal or regulatory requirement.

Where we rely on consent, you can withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

6. Sharing your information

We may share personal information with trusted third parties where reasonably necessary to operate ByZXI.

These may include:

Website and hosting providers.
Booking and event-management platforms.
Payment processors.
Email/newsletter providers.
IT and software providers.
Professional advisers such as accountants, lawyers or insurers.
Venues and service providers where necessary to provide an event or session.
Government bodies, regulators, law enforcement or other authorities where we are legally required to do so.

We do not sell your personal information.

Where we use third-party service providers to process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection law.

7. Newsletter providers and third-party services

If we use a third-party platform to send our newsletter, such as Mailchimp, Brevo, Klaviyo, MailerLite or another provider, your email address and relevant subscriber information may be processed by that provider on our behalf.

Newsletter provider: ByZXI LTD

You should also review the provider's own privacy information where appropriate.

Some service providers may process information outside the United Kingdom. Where this happens, we will take appropriate steps required by applicable data protection law to protect personal information.

8. Cookies and website analytics

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function. Other cookies may be used for analytics, preferences, embedded content, marketing or other purposes.

Where required, we will ask for your consent before placing non-essential cookies on your device.

Our website may also contain third-party services, such as maps, embedded media, booking tools, social media content or translation services. These services may collect information about your activity when activated.

You can manage available cookie preferences through our website's cookie/privacy settings.

9. How long we keep your information

We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, insurance and reporting requirements.

Newsletter subscriber information will generally be retained while you remain subscribed.

If you unsubscribe from marketing, we may retain limited information about your previous subscription or opt-out request so that we can respect your preference and avoid sending you unwanted marketing in the future.

Specific retention periods may vary depending on the type of information and the purpose for which it is held.

10. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

If we become aware of a personal data breach that requires notification under applicable law, we will take the appropriate steps required by law.

11. Your data protection rights

Depending on the circumstances, you may have rights under UK data protection law, including the right to:

Request access to your personal information.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information.
Ask us to restrict certain processing.
Object to certain processing, including direct marketing.
Withdraw consent where we rely on consent.
Request certain personal information in a portable format.
Complain to the Information Commissioner's Office.

You have an absolute right to object to direct marketing.

To exercise a data protection right, contact us at:

info@byzxi.co.uk

We may need to verify your identity before responding to certain requests.

12. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk/

13. Children's information

ByZXI's regular basketball sessions are currently advertised as being for people aged 18 and over.

We do not knowingly use children's personal information for marketing without an appropriate lawful basis and any consent or other safeguards required by law.

If you believe we have collected information from a child inappropriately, please contact us.

14. Photography and video

Our basketball sessions and events may sometimes be photographed or filmed for community, promotional, social media or other content purposes.

Where required, we will provide appropriate information and obtain any necessary consent or otherwise ensure that we have an appropriate lawful basis for the use of identifiable images.

If you have concerns about an image or video featuring you, please contact us at info@byzxi.co.uk.

15. Changes to this policy

We may update this Privacy & Data Policy from time to time to reflect changes to our business, services, technology or legal obligations.

The latest version will be published on our website with the relevant “Last updated” date.

16. Contact us

If you have questions about this policy or how ByZXI handles personal information, please contact:

ByZXI
ByZXI LTD
71-75 Covent Street, Shelton Garden, WC2H 9JQ
Email: info@byzxi.co.uk
Website: https://www.byzxi.co.uk